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Oral-B is a leading global brand specializing in oral hygiene products, including manual and electric toothbrushes, toothpaste, mouthwashes, and dental floss. The brand's journey began in 1950 when Dr. Robert W. Huston, a California periodontist, designed and patented a new type of toothbrush with numerous fine, soft, flat-ended nylon bristles. This innovation marked the birth of the Oral-B brand, which quickly became a favorite among dental professionals.
Over the decades, the brand underwent several ownership changes. In 1984, it was acquired by Gillette, which in turn was acquired by the consumer goods giant Procter & Gamble (P&G) in 2005. Today, Oral-B operates as a cornerstone of Procter & Gamble's healthcare division. The brand is renowned for its technological advancements, particularly through its partnership with Braun for the development of electric toothbrushes.
Manufacturing for Oral-B is widespread and global to meet worldwide demand. Electric toothbrush handles and components are frequently manufactured in Germany, while manual toothbrushes and dental floss are produced in various facilities across the United States, Mexico, China, and Ireland. Ownership remains firmly with Procter & Gamble, headquartered in Cincinnati, Ohio.
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