Esselunga Barretta Proteica

Esselunga protein bars are a private-label product offered by Esselunga S.p.A., one of Italy's leading supermarket chains. These snacks are specifically formulated for health-conscious consumers and athletes, featuring high protein content and varying flavors such as chocolate and nuts. The production of private-label items for Esselunga is typically contracted to specialized Italian confectionery or health food manufacturers to ensure high quality and adherence to Italian food standards.

The Esselunga brand was founded by Bernardo Caprotti in 1957, opening the first supermarket in Milan. To this day, the company remains under the ownership and management of the Caprotti family through Supermarkets Italiani S.p.A. It is a quintessential Italian brand with its headquarters located in Limito di Pioltello, Milan. The company maintains a strong vertical integration, managing its own production centers for many of its private-label goods across Italy.