Unconventional 100% Vegetale Burger

Unconventional is a prominent Italian brand specializing in plant-based meat substitutes, recognized for its high-quality meat alternatives. The brand gained significant international acclaim when its 'Unconventional Burger' was ranked as the number one vegan burger in the world by the plant-based community platform abillion in 2024, as prominently displayed on the packaging.

The product is manufactured and distributed by Granarolo S.p.A., one of Italy's largest dairy and food groups. This represents a strategic diversification for Granarolo, leveraging their extensive food processing expertise to meet the growing global demand for high-protein, plant-based nutrition. The manufacturing process takes place in Italy, combining traditional food values with modern food technology to create products that mimic the texture and flavor of traditional meat.