Shumensko Special Beer

Shumensko is one of the most recognizable and historic beer brands in Bulgaria. Its heritage dates back to 1882 when it was founded by Czech brewer Franz Milde in the city of Shumen. Over the decades, it evolved from a local craft initiative into a national staple, particularly famous for its 'Special' variety packaged in a distinctive 'bomb' bottle.

Today, the brand is owned and managed by Carlsberg Bulgaria, a subsidiary of the Danish multinational brewing giant Carlsberg Group. While the brand maintains its Bulgarian identity and production primarily takes place within Bulgarian breweries (specifically in Shumen and Blagoevgrad), its ultimate strategic direction and ownership reside in Denmark. The beer is celebrated for its traditional lager profile and deep-rooted connection to Bulgarian brewing culture.