Made O'Meter
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Unconventional is a prominent Italian brand specializing in plant-based meat alternatives, notably gaining international recognition for its high-quality vegan burgers. The brand was meticulously developed to provide a meat-like experience using 100% vegetable ingredients, particularly soy proteins, catering to the growing demand for sustainable and vegan options. Its 'Classico' burger has even been awarded as the best vegan burger in the world by various consumer platforms.
The brand is owned by the Granarolo Group, one of Italy's most significant food production companies. Originally famous for its dairy products, Granarolo expanded into the plant-based sector through the Unconventional line to diversify its portfolio. The product is manufactured in Italy, leveraging local production facilities to maintain high quality and distribution standards across Europe.
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