gwoon tissues

gwoon is a prominent Dutch private label brand that offers a wide variety of daily consumer goods. The brand was launched as a replacement for the older 'Markant' brand and is known for its focus on quality at a competitive price, often featuring a signature 'down-to-earth' marketing style with the slogan 'ze zijn er gwoon altijd voor je' (roughly: 'they're just always there for you').

The brand is owned by Superunie, which is a major purchasing organization for several independent supermarket chains in the Netherlands. Manufacturing for gwoon products typically takes place across various countries in Europe depending on the specific product category, utilizing a network of specialized private label manufacturers to ensure supply to major retailers like Spar, Coop, and Plus.