Président Beurre Tendre Doux

Président is one of the most iconic French dairy brands, particularly famous for its butter and camembert. The Beurre Tendre (Soft Butter) product line is specialized for easy spreading right out of the refrigerator.

Originally launched in 1968 by André Besnier in the heart of the Normandy region, the brand has grown into a global leader in the dairy sector. The butter is primarily manufactured in France, utilizing traditional cream ripening processes to maintain its authentic flavor.

Today, the brand is owned by the Lactalis Group, a multi-generational family-owned company based in Laval, France. Lactalis is one of the largest dairy products corporations in the world, maintaining a strong heritage of French cheesemaking and butter production while distributing to over 140 countries.