Pepe Jeans navy low-top sneakers

Pepe Jeans London is an iconic denim and casual fashion brand founded in 1973 in London's Portobello Road by three brothers: Nitin, Arun, and Milan Shah. Originally starting as a weekend market stall, it quickly grew into a global fashion powerhouse known for its streetwear and denim collections.

Today, the brand is owned by the Pepe Jeans Group (rebranded as AWWG - All We Wear Group), a Spanish-based fashion conglomerate. While the brand retains its British heritage in its design language and DNA, the corporate headquarters are now located in Madrid, Spain. Manufacturing for Pepe Jeans footwear and apparel is typically outsourced to various global locations including China, Vietnam, and India to manage large-scale production demands.