Naked paper

Naked is a sustainable personal care brand focusing on providing eco-friendly alternatives to traditional wood-pulp products. The brand's primary product, Naked bamboo toilet paper, is crafted from sustainable bamboo fibers rather than trees, targeting environmentally conscious consumers. The brand was established in the United Kingdom to meet the growing demand for plastic-free and biodegradable household items.

The manufacturing process for Naked paper is centered in China, which is the world's primary source for industrial bamboo cultivation and processing. By utilizing high-quality bamboo from regional forests, the brand ensures a soft and durable product while maintaining a carbon-neutral manufacturing approach. The product is typically sold in recycled paper packaging to ensure zero-waste principles are upheld throughout the product lifecycle.

Ownership of the Naked brand remains with the original founding entity, Naked Paper Ltd, based in the United Kingdom. As a specialized boutique brand, it maintains a direct-to-consumer model and partnership with eco-focused retailers, operating independently from major multinational conglomerate structures. This allows the company to maintain strict control over its supply chain and sustainability certifications.