Frame Denim jeans

Frame is a luxury lifestyle brand that was founded in 2012 by Jens Grede and Erik Torstensson. Originally established in London and Los Angeles, the brand sought to combine the heritage and quality of manufacturing in Los Angeles with a distinct European aesthetic. Frame quickly gained fame for its high-end denim collections and has since expanded into a full ready-to-wear fashion house.

While the brand's design and headquarters remain deeply rooted in the United States, particularly Los Angeles, their manufacturing strategy utilizes a global supply chain. Many of their signature denim pieces are crafted in the United States to maintain the 'Made in LA' quality standard, while other luxury garments and leather goods are produced specialized facilities in Europe and Turkey.

Frame remains an independently managed fashion house under the leadership of its original founders. It has successfully positioned itself at the intersection of American denim heritage and contemporary Parisian style, maintaining a strong presence in premium retail spaces globally and growing into a comprehensive luxury wardrobe provider.