Frame TV

Samsung's The Frame is a lifestyle television designed to blend seamlessly into home decor by appearing as a framed work of art when not in use. It features a matte display and customizable bezels. The product is manufactured across various global locations, including major production hubs in Vietnam, Mexico, and South Korea, to serve different regional markets. Samsung Electronics, the developer of this product, is a global leader in consumer electronics and semi-conductors. Originally founded in 1938 as a trading company, Samsung transitioned into electronics in the late 1960s. Today, it remains under the ultimate ownership of the Samsung Group, headquartered in Suwon, South Korea. The brand has maintained its position at the forefront of display technology innovation, with The Frame representing a niche intersection of high-end home aesthetics and traditional consumer technology.