ICA Basic Schampo Milt

ICA Basic is the entry-level private label brand of ICA Gruppen, a leading retail company in the Nordic region. Launched to provide consumers with essential products at a lower price point, the brand focuses on simple packaging and bulk volume to reduce costs while maintaining standard quality. The 'Basic' line covers a wide range of categories, including hair care products like this mild shampoo.

Manufacturing for ICA Basic products is typically outsourced to third-party manufacturers across Europe to optimize costs. Most hygiene and personal care items in this line are produced in Poland or Germany. The brand is owned and managed by ICA Gruppen, which is headquartered in Sweden and operates primarily through independent ICA retailers.