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Lupilu Ultra Sensitive Baby Wipes

ownerLidl Stiftung & Co. KG (Germany)
originGermany
manufacturedMultiple countries (primarily Germany and Poland)

Lupilu is the private-label brand for baby care products owned and distributed by the German discount supermarket giant Lid. Originally developed to provide high-quality affordable essentials for parents, Lupilu has become a staple in many European households. The Ultra Sensitive Baby Wipes shown are designed for delicate skin, featuring a perfume-free formula. While the brand is German in origin, manufacturing of their hygiene products is decentralised, occurring in several European countries including Germany and Poland to ensure efficient distribution to Lidl's massive network of stores across the continent. Lidl itself is part of the Schwarz Gruppe, one of the world's largest retail groups.

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