Made O'Meter
Discover where a brand or product originates
This product is a detailed die-cast scale model of the iconic 1973 Volkswagen Beetle. Volkswagen, often abbreviated as VW, is a world-renowned automotive brand that was originally founded in Wolfsburg, Germany. The Beetle itself is one of the most recognizable car designs in history, originally commissioned as a 'people's car' during the 1930s. This specific model represents the 1973 version, a classic era for the vehicle.
While the original vehicle was manufactured in various global locations including Germany, Mexico, and Brazil, the die-cast scales models of these vehicles (often produced by brands like Maisto, Bburago, or Kinsmart) are almost exclusively manufactured in China and parts of Southeast Asia for the global toy and hobby market. The brand intellectual property remains under the strict licensing of the Volkswagen Group.
Today, the brand is owned by the Volkswagen Group (Volkswagen AG), a German multinational automotive manufacturing corporation. It remains one of the largest car manufacturers in the world, managing a portfolio of several prominent brands. The company is headquartered in Wolfsburg and continues to be a dominant force in the global automotive industry through the 2020s and into the future.
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