Metrica 10M 25mm Tape Measure

Metrica is a premier Italian brand specializing in precision measuring instruments for the construction, mechanical, and tooling sectors. Founded in 1949 by Sergio Doriguzzi Bozzo in Danta di Cadore, the company has built a reputation for innovation, holding numerous patents for linear measurement systems. The brand is particularly well-known for its 'Made to Measure' philosophy, emphasizing accuracy and user-centric design.

While Metrica operates internationally, it maintains significant manufacturing operations within Italy. The company utilizes specialized production sites in Danta di Cadore for historical items like rulers and gauges, and in Arzignano for high-precision mechanical instruments. This specific 10-meter tape measure (Reference 38398) features a chromed ABS casing and high-visibility markings, typical of the brand's professional-grade equipment. As of 2026, the company remains a family-owned enterprise, managed by the third generation of the Doriguzzi Bozzo family, ensuring continuity in its craftsmanship and Italian heritage.