Varta Longlife Alkaline Battery

Varta is a globally recognized brand specializing in energy storage and batteries, with a legacy dating back to 1887 in Germany. Founded by Adolf Müller, the brand has been a pioneer in battery technology for over a century, providing energy solutions ranging from automotive batteries to portable consumer power units like the Longlife Alkaline series shown here.

The consumer battery segment of Varta, known as Varta Consumer Batteries, is headquartered in Ellwangen, Germany. While the brand has undergone various corporate restructuring over the decades, the consumer battery division was acquired in 2020 by VARTA AG from Energizer Holdings. This move brought the brand back under German ownership, ensuring that the development and primary manufacturing of their premium alkaline batteries remains centered in Germany.

Today, Varta is celebrated for its 'Made in Germany' quality, particularly for its consumer electronics batteries which are manufactured in their highly automated plant in Ellwangen. The brand continues to focus on high-performance energy solutions tailored for modern household devices.