Roadster life Co. Apparel

Roadster is a prominent in-house lifestyle fashion brand that originated in India. It was launched by Myntra, one of India's leading e-commerce marketplaces for fashion and lifestyle products. The brand is designed to appeal to the modern consumer with its rugged, outdoor-inspired aesthetic, often focusing on denim, casual wear, and accessories.

While the brand's creative and design roots are firmly planted in India, its manufacturing leverage encompasses a broad network. The majority of Roadster products are manufactured within India to support local textile industries, though some sourcing and production may occur in other global textile hubs to maintain competitive pricing and variety.

Ownership of the brand resides with Myntra, which is a subsidiary of the Flipkart Group. Following a landmark acquisition, the Flipkart Group itself is majority-owned by the American retail giant Walmart. This places Roadster under a global corporate umbrella that combines Indian market expertise with international retail logistics and investment.