madeometer

Made O'Meter

Discover where a brand or product originates

VLCC Dandruff Care & Control Shampoo

ownerThe Carlyle Group (USA)
originIndia
manufacturedIndia

VLCC is a well-established Indian brand that has specialized in wellness and beauty solutions for over three decades. The Dandruff Care & Control Shampoo, featured in the Hair Defense line, is specifically formulated with natural extracts like orange oil and lemon oil to provide a scalp treatment that targets dandruff without stripping the hair of its essential moisture.

Originally founded by Mrs. Vandana Luthra in 1989 as a beauty and slimming service center in New Delhi, the company has since expanded into a multinational conglomerate. While the brand originated within the Indian market and maintains manufacturing units there, it has significant global reach across Asia, the Middle East, and Africa.

In 2023, the brand underwent a significant ownership shift when Carlyle, a global investment firm, acquired a majority stake in VLCC Health Care Limited. This partnership aims to leverage Carlyle's global expertise to accelerate the brand’s next phase of growth through digital transformation and expansion into new markets and product categories. Despite the majority ownership by an American-headquartered investment firm, the brand's heritage and operational base remain firmly rooted in Indian wellness traditions and local production.

disclaimer

poweredBy