Old El Paso Soft Taco Kit

Old El Paso is a globally recognized brand specializing in Mexican-style cuisine, including taco shells, seasonings, and dinner kits. The brand's history dates back to 1917 with the Mountain Pass Canning Company in New Mexico, but it officially launched the Old El Paso name in 1938. It became a pioneer in the industry by introducing the first national line of Mexican meal kits to American supermarkets in 1969.

In Australia, Old El Paso has been a household staple since 1984. While the brand has American roots, the products sold in the Australian market are predominantly manufactured locally. Retailers like Coles and Woolworths specify that the Soft Taco Kit is made in Australia using at least 55% to 100% Australian ingredients, depending on the specific batch and component sourcing. This local production ensures freshness for the tortillas and supports regional supply chains.

Ownership of the brand has changed hands several times through major corporate mergers. It was acquired by Pet, Inc. in 1968, then by Pillsbury in 1995. In 2001, General Mills acquired Pillsbury, bringing Old El Paso into its extensive portfolio of global food brands. As of 2026, General Mills remains the ultimate owner and global steward of the brand, managing its operations from its headquarters in the United States.