DUDE Wipes XL Flushable Wipes

Brand History and Origin

DUDE Wipes was founded in Chicago, Illinois, by four long-time friends who saw a gap in the men’s personal care market for extra-large, flushable wet wipes. The brand gained significant national attention after appearing on the television show Shark Tank in 2015, where they secured an investment and rapidly expanded their retail presence across major US retailers.

Manufacturing and Product Sustainability

DUDE Wipes are primarily manufactured in the United States. The brand emphasizes the use of sustainable and plant-based fibers in their wipes. Their flushable product line is designed to meet industry standards for dispersibility, ensuring they break down efficiently in septic and sewer systems while being large enough for their intended use.

Brand Ownership and Structure

In 2024, the parent company DUDE Products was acquired by Kimberly-Clark Corporation, a global leader in personal care and hygiene products. This acquisition allows the DUDE Wipes brand to leverage Kimberly-Clark's extensive distribution network and supply chain expertise while maintaining its unique brand identity. As of 2025 and beyond, the brand continues to operate as a specialized men's hygiene brand under the Kimberly-Clark umbrella.