White Crow (Bela Vrana) Tomato Ketchup

White Crow, known locally as Bela Vrana, is a historic brand widely recognized in Southeast Europe, particularly within the Balkan region. Originally established in the mid-20th century under the Yugoslav industrial landscape, the brand became a household name for high-quality tomato products, mustard, and mayonnaise.

Following the economic transitions in the region, the brand saw various ownership changes. It was famously produced by the food manufacturer Prekon in Zrenjanin. In the contemporary market, the brand is managed under the umbrella of major regional food conglomerates, ensuring its continued presence in retail chains across Serbia and neighboring countries. The products are primarily manufactured in Serbia using locally sourced tomatoes, maintaining the original recipe that has spanned several decades.

The brand is currently owned by the Dijamant company, which is based in Zrenjanin. Dijamant itself is a subsidiary of Fortenova Group, the successor to the Agrokor conglomerate. This structural ownership places the brand within one of the largest food and retail platforms in Southeast Europe, with headquarters in Croatia.