Closeup White Attraction Radiant White Charcoal Toothpaste

Closeup is a global oral care brand that pioneered the cinnamon-flavored red gel toothpaste in the late 1960s. Originally launched by Unilever in the United States, it became the first toothpaste to combine whitening properties with mouthwash. Today, the brand is a staple in the personal hygiene market, particularly in Latin America and Asia.

In Brazil, Closeup products are manufactured locally by Unilever's industrial facilities, such as the one in Pouso Alegre, Minas Gerais. The brand is managed by Unilever, a British multinational consumer goods giant. This specific 'Carvão Ativado' (Activated Charcoal) variant reflects modern dental trends toward using natural ingredients for surface stain removal and breath freshness.