Maurice Lacroix watch

Maurice Lacroix is a renowned Swiss luxury watchmaker founded in 1975. The brand is celebrated for its commitment to high-quality craftsmanship and innovative designs, often blending traditional Swiss horology with modern aesthetics. Most of their timepieces, including the one shown, are manufactured in their own state-of-the-art facilities in Saignelégier, Switzerland, ensuring the prestigious 'Swiss Made' label.

Originally established as a part of Desco von Schulthess, an international trading company, Maurice Lacroix was eventually spun off as an independent entity. Over the decades, it has solidified its position in the luxury market. Today, the brand is owned by the DKSH Group, a leading Market Expansion Services provider based in Zurich, which has helped expand its global reach while maintaining the brand's heritage of Swiss precision.