Hostess Twinkies snack cakes

Twinkies are an iconic snack brand originally created by the Continental Baking Company in 1930. They are golden sponge cakes with a creamy filling that have become a staple of American pop culture. The brand faced a major transition in 2012 when its parent company filed for bankruptcy, leading to a temporary disappearance from shelves.

In 2013, the brand was revitalized and brought back to market. The ultimate ownership of Hostess Brands changed significantly in 2023 when the company was acquired by The J.M. Smucker Company, a major American food manufacturer. This acquisition integrated Twinkies into a vast portfolio of pantry staples. While Twinkies are famously associated with the United States, they are also produced and distributed internationally through various partnerships and regional facilities.