The Laughing Cow processed cheese wedges

The Laughing Cow, known in Vietnam as 'Con Bò Cười', is a world-famous brand of processed cheese wedges belonging to the French company Groupe Bel. Initially created in France in 1921 by Léon Bel, the brand has become a staple in Vietnamese households due to its smooth texture and nutritional value.

For the Vietnamese market, the product is primarily manufactured locally at the Bel Vietnam factory located in Binh Duong Province. This ensures freshness and compliance with local tastes and food safety regulations. The brand remains under the ultimate ownership of Groupe Bel, a multinational cheese marketer headquartered in Suresnes, France, which continues to drive the brand's global expansion and innovation into the 2020s and beyond.