Kitsch Beauty Accessories

Brand Narrative and Origin

Kitsch is a global beauty powerhouse founded in 2010 by Cassandra Thurswell. Starting from humble beginnings in Los Angeles, the brand was built on the foundation of creating high-quality, sustainable beauty solutions that range from satin pillowcases to hair accessories and solid shampoo bars. The brand quickly gained popularity through its focus on accessible luxury and trend-setting designs.

Manufacturing and Ethics

While the brand is headquartered in the United States, the majority of its manufacturing takes place in China to maintain its competitive pricing and large-scale distribution. Kitsch highlights a commitment to sustainability, often utilizing recycled materials for their packaging and developing 'Eco-Friendly' product lines to reduce the environmental impact of the beauty industry.

Ownership and Global Presence

Kitsch remains a privately held company under the leadership of its founder. As of 2024 and looking toward 2026, the company continues to operate as an independent entity, Kitsch LLC. It has successfully transitioned from a boutique start-up to a major retail brand found in global retailers like Ulta, Sephora, and Amazon, while maintaining its core identity as a female-founded, Los Angeles-based beauty brand.