Veja Limpeza Pesada surface cleaner

Veja is the leading brand in the Brazilian cleaning market. Launched in 1969, it was the first multi-purpose cleaner in the country, revolutionizing how households managed hygiene by providing a single solution for various surfaces. The specific product shown is 'Veja Limpeza Pesada', designed for tough stains and heavy-duty cleaning on floors and washable surfaces.

Historically, the brand was created by the Brazilian company Indústrias Gessy Lever. Today, it is part of the extensive international portfolio of Reckitt (formerly Reckitt Benckiser), a British multinational consumer goods giant. Most products sold under the Veja brand are manufactured in Brazil to serve the local South American market efficiently, utilizing local chemical production facilities.