Made O'Meter
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Odorex is a long-standing personal care brand that has specialized in anti-perspirant and deodorant solutions for decades. Originally developed for intense protection, it has become a household name in Europe, particularly in the Benelux region, known for its effectiveness in controlling sweat and odor with varieties such as 'Extra Dry' and 'Marine Fresh'.
The brand is manufactured primarily in the Netherlands under the management of its parent company. Ownership of Odorex has transitioned over time; it was formerly part of larger conglomerates but is currently owned and managed by Bolton Group. This ultimate owner is an international leader in the fast-moving consumer goods sector, headquartered in Italy, with a diverse portfolio spanning food, home care, and personal care products. Odorex continues to emphasize dermatology-focused protection while expanding its range to include rollers, sprays, and alcohol-free formulas.
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