Made O'Meter
Discover where a brand or product originates
Ecover is a pioneering eco-friendly brand that focuses on plant-based and mineral-based laundry and cleaning products. The 'Zero%' range is specifically formulated to be fragrance-free and minimize the risk of skin allergies, catering to sensitive users without compromising on cleaning performance.
Originally founded in Malle, Belgium, the brand continues to manufacture many of its products in its ecological factory located there. This facility was one of the first in the world to feature a living green roof. Throughout its history, Ecover has remained at the forefront of the sustainable cleaning movement, advocating for biodegradable formulas and ethical packaging solutions.
In 2017, Ecover was acquired by the American company SC Johnson. This acquisition integrated Ecover into a global portfolio of household cleaning brands. Today, while it retains its Belgian heritage and specific European manufacturing base, it operates under the corporate umbrella of SC Johnson, benefiting from extensive global distribution networks.
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