ja! Tissues

The ja! brand is the well-known private label line of the German REWE Group, introduced in 1982. It was designed to offer high-quality basic items at competitive discount prices. These 4-ply tissues are a staple of their personal care range, sold primarily in REWE supermarkets and Penny discount stores.

As a retail private label, the production is often outsourced to various specialized paper manufacturers across Europe, though a significant portion of the paper products for the German market is manufactured within Germany to ensure supply chain efficiency. The brand remains under the complete ownership and strategic management of the REWE Group, headquartered in Cologne.