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Cheez-It Grooves are a popular thin, crispy cracker snack that combines the characteristics of a traditional Cheez-It cracker with the texture of a chip. This specific variety, Sharp White Cheddar, is a mainstay in the brand's expansive portfolio of cheese-flavored snacks.
The Cheez-It brand has a long American history, originally created by the Green & Green Company in Dayton, Ohio, back in 1921. Over more than a century, the brand passed through various corporate hands, including Sunshine Biscuits and eventually Keebler. Today, the brand is owned by Kellanova (formerly part of the Kellogg Company), following a strategic corporate split in 2023.
Manufacturing for Cheez-It products primarily takes place within the United States, utilizing domestic facilities to supply the North American market. As a global snacking powerhouse, Kellanova continues to steward the brand into 2026 and beyond, focusing on flavor innovation and maintaining the brand's legacy of using real cheese.
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