Haier American style fridge freezer

The Haier brand traces its origins to Qingdao, China, where it was established in 1984 as the Qingdao Refrigerator Co. Originally a struggling factory, it was revitalized under the leadership of Zhang Ruimin, who transformed it into a global powerhouse known for its focus on quality and customer service. Today, Haier is recognized as one of the world's leading home appliance brands, offering a wide range of refrigerators, washing machines, and air conditioners.

While the brand's heritage is firmly rooted in China, its manufacturing footprint is truly global. Haier operates numerous production facilities across the world, including in Thailand, Vietnam, India, and the United States (following its acquisition of GE Appliances). Most units sold in European markets are manufactured in their primary Chinese facilities or localized European plants. The brand is currently owned by Haier Smart Home Co., Ltd. (formerly Qingdao Haier), a multinational home appliances and consumer electronics company headquartered in Qingdao, China.