Compliments

Compliments is a comprehensive private label brand that offers a vast array of products ranging from groceries and fresh food to household essentials. Launched to provide a balance between quality and value, the brand has become a staple in Canadian households, competing directly with national brands by maintaining high production standards and competitive pricing.

Originally established by Sobeys Inc., the brand's production is largely centered in Canada to support local suppliers and maintain freshness, although some specialized items are sourced internationally. The product line is designed to cater to various consumer needs, including organic, gluten-free, and gourmet options, ensuring broad market appeal across diverse demographics.

Today, Compliments is owned by Empire Company Limited, a major Canadian conglomerate. As one of the primary private labels for Empire's retail network, which includes Sobeys, Safeway, IGA, and Foodland, the brand benefits from a robust distribution infrastructure. Empire Company Limited continues to invest in the Compliments brand to ensure it remains a leader in the Canadian private label sector through the 2020s and beyond.