Duluth Trading Company Clothing

Duluth Trading Company is an American lifestyle brand best known for its durable workwear and outdoor gear. Founded in 1989 in Duluth, Minnesota, the company began as a tool-accessory business called Duluth Tool Co., eventually gaining fame for its 'Longtail T' shirt and humorous marketing campaigns focused on problem-solving clothing.

While the brand's design and conceptual origins are rooted in the American Midwest, its manufacturing is decentralized. Most Duluth products are manufactured across several countries, including Vietnam, China, and India, to meet global supply chain needs, though they focus on maintaining the rugged quality standards defined by their original tool-making roots.

The company is currently owned by Duluth Holdings Inc., which went public in 2015. Headquartered in Mount Horeb, Wisconsin, the ultimate owner oversees a multi-channel retail empire that includes brick-and-mortar stores across the United States and a robust e-commerce presence. There are no major external parent conglomerates, as Duluth Holdings Inc. maintains independent operation of the brand.