Go/On! Tape Measure

Go/On! is a private label brand primarily associated with the European hardware retail market, specifically within the ZEUS (Zentrale für Einkauf und Service) group. This budget-friendly brand specializes in providing essential tools, hardware, and accessories for home improvement and DIY enthusiasts.

The manufacturing of Go/On! products, including this 5-meter tape measure, is typically outsourced to specialized manufacturers in China. This strategy allows the brand to maintain highly competitive pricing for everyday household and construction tools while adhering to European safety standards, as indicated by the CE marking on the product housing.

Ultimate ownership lies with the ZEUS Group, a major German procurement and service organization for construction and garden retailers. Headquartered in Soltau, Germany, ZEUS operates as a subsidiary of the hagebau group, ensuring wide distribution across Central European DIY stores.