Made O'Meter
Discover where a brand or product originates
Premium Plus is a staple brand of saltine crackers in the Canadian market, known for its light, crispy texture and signature sea salt topping. The brand has a deep-rooted historical presence in Canada under the Christie name, which is often associated with the phrase 'Mr. Christie, you make good cookies.' Originally part of the Christie, Brown & Company limited, which was established in Toronto in the 19th century, the brand became a household name across the country.
Over the decades, the ownership of the brand transitioned as the global food industry consolidated. Today, Premium Plus (along with the Christie brand name in Canada) is owned and operated by Mondelēz International. While the Nabisco brand is used for similar crackers (Premium) in the United States, the Christie branding remains a distinct identity for the Canadian consumer base. The product shown in the image is specifically produced in Canada, serving as a classic accompaniment for soups, cheeses, and various snacks.
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