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Made O'Meter

Discover where a brand or product originates

Sure Invisible Aqua Anti-perspirant Stick

Owner:Unilever PLC (United Kingdom)
OriginUnited Kingdom
Manufactured:Multiple countries

Sure is a leading name in the personal hygiene sector, primarily known for its advanced anti-perspirant formulas designed to keep users dry and fresh throughout the day. The brand is particularly famous for its MotionSense technology, which releases bursts of fragrance as the user moves. Known as Rexona in most parts of the world, Degree in North America, and Shield in South Africa, it is one of the world's top-selling deodorant brands.

The brand's origin dates back to 1908 in Australia, where it was first developed by a doctor and her husband. Over the decades, it has grown from a localized product into a global powerhouse. Manufacturing for Sure products occurs across various continents to meet local demand efficiently, with major production facilities located in Europe, Southeast Asia, and South America.

Sure is currently owned by Unilever, a British multinational consumer goods company. Unilever manages a broad portfolio of personal care, food, and home care brands. As the ultimate owner, Unilever continues to invest in sustainable packaging and innovative formulations for the brand, maintaining its status as a market leader in the hygiene industry well into the 2020s and beyond.

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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