Old El Paso Tortilla Bowl

Old El Paso is a globally recognized brand that specialises in Tex-Mex cuisine items such as tortillas, taco shells, and seasonings. The brand traces its roots back to 1917 with the 'Mountain Pass Canning Company' in New Mexico, USA. Over the decades, it evolved into the iconic yellow-and-red brand that consumers identify with Mexican-style home cooking. It was famously developed into a major retail brand by Pet, Inc., before becoming part of the Pillsbury portfolio.

Today, the brand is owned by General Mills, a major American multinational consumer foods manufacturer. While the brand originated in the United States, its products are manufactured in several locations worldwide to serve different markets. For instance, products sold in North America are typically made in the United States and Mexico, while European and UK supplies are often produced in Spain. The Tortilla Bowl is one of their modern innovations aimed at providing a mess-free alternative to traditional tacos.