Mars cigarettes

Mars is a prominent tobacco brand widely recognized in North Africa, particularly in Tunisia. It was established as a national brand to cater to local market demands, offering a variety of cigarette types including the popular Mars Légère. The brand is synonymous with the regional tobacco industry and is a staple in the Maghreb market.

The brand is owned and manufactured by the Régie Nationale des Tabacs et des Allumettes (RNTA) in Tunisia. As a state-owned enterprise, RNTA holds a monopoly on the manufacture and distribution of tobacco products within the country. While Mars is primarily produced and consumed in Tunisia, it is also exported to neighboring regional markets.