Squishmallows Connor the Cow

Squishmallows are a globally recognized brand of plush toys known for their soft, marshmallow-like texture and egg-shaped aesthetic. This specific character, Connor the Cow, is one of the most iconic and sought-after figures in the collection since the brand's launch.

Originally created by Kelly Toys Holdings, LLC (Kellytoys) in late 2017, the brand quickly became a viral sensation. The original concept was developed in the United States, focusing on a tactile experience and collectible nature. Today, manufacturing is primarily centered in China and Vietnam to meet massive global demand while maintaining the specific fabric quality the brand is known for.

In 2020, the brand was acquired by Jazwares, which is a subsidiary of the multi-national holding company Berkshire Hathaway. This ownership transition has allowed for significant expansion in distribution and licencing deals, solidifying Squishmallows as a dominant force in the international toy market.