Panda Soft Licorice Original

Brand History and Evolution

Panda is a celebrated Nordic brand that has been a pioneer in the confectionery industry since its establishment in 1920. Originally founded as a cooperative factory in Vaajakoski, Finland, the brand is world-renowned for its unique soft licorice, which was first introduced in 1927. The product is famous for using a traditional cooking method that results in its signature soft texture and pure flavor profile.

Manufacturing and Quality

To this day, Panda Soft Licorice is primarily manufactured in Vaajakoski, Finland. The production process adheres to strict quality standards, utilizing natural ingredients and avoiding artificial preservatives. This commitment to Finnish craftsmanship has allowed Panda to become one of the top-selling licorice brands globally, exported to numerous markets including the United States, the United Kingdom, and Canada.

Ownership and Corporate Structure

Historically part of the S Group (SOK), the Panda brand underwent several ownership changes before being acquired by the Norwegian conglomerate Orkla in 2005. Since 2013, it has been integrated into Orkla Confectionery & Snacks, which is part of the larger Orkla Group. Headquartered in Oslo, Norway, Orkla is a leading industrial investment company and a major player in the Nordic consumer goods market. In Finland, the local operations are managed through Orkla Suomi.