Seda hair care

Seda is one of the most prominent hair care brands in Latin America, particularly in Brazil. The brand's history is deeply intertwined with its sister brand, Sunsilk, which was launched in the United Kingdom in 1954. Seda was introduced to the Brazilian market in 1968 and has since become a market leader by focusing on specialized formulas for different hair types, often developed in collaboration with global hair experts.

Manufacturing takes place in various locations to support its massive international presence, with major production hubs in Brazil, Argentina, and other regional facilities. As part of a global portfolio, the brand benefits from advanced research and development centers located in the UK and beyond.

Today, Seda is owned by Unilever, a British multinational fast-moving consumer goods company. Unilever maintains the brand's strong local identity while leveraging global distribution networks and sustainable sourcing initiatives. The brand is known as Seda in many Spanish and Portuguese-speaking markets, while it continues to operate as Sunsilk, Elidor, or Sedal in other parts of the world.