Kérastase Genesis Bain Hydra-Fortifiant Shampoo

Kérastase Genesis Bain Hydra-Fortifiant is a professional-grade luxury shampoo designed to treat weakened hair prone to falling due to breakage. The brand Kérastase was originally founded in 1964 in Paris, France, by François Dalle, who was then the CEO of the L'Oréal Group. It was created as a high-end, scientific approach to hair care exclusively for salon professionals.

Today, Kérastase remains a flagship brand within the Professional Products Division of the L'Oréal Group. While the brand is French in origin, its primary global manufacturing hub is located in Burgos, Spain. This facility is a pioneer in sustainable manufacturing and produces nearly all Kérastase products distributed to over 60 countries. The brand's ownership structure is straightforward; it has been owned and managed by the L'Oréal Group since its inception.