Kérastase Genesis Bain Hydra-Fortifiant Shampoo

Kérastase is a world-renowned luxury hair care brand that has its roots in French scientific innovation. The brand was established in 1964 by researchers at L'Oréal to provide professional-grade, salon-exclusive hair treatments that prioritize hair health and luxury experience. The Genesis line, specifically the Bain Hydra-Fortifiant shown, is engineered to address hair fall due to breakage and is celebrated for its high-performance ingredients.

While the brand is quintessential to Parisian identity, the manufacturing of Kérastase products occurs across several L'Oréal high-tech production facilities in Europe. Most notably, the brand's production is heavily concentrated in Spain and France. The brand remains a crown jewel in the L'Oréal Luxe division, reflecting the ultimate owner's long-standing dominance in the global beauty and cosmetic market.