Vigor dairy product

Vigor is one of Brazil's most iconic dairy brands, established in 1951. Originally focused on milk production in glass bottles, it has expanded over the decades to include a wide variety of yogurts, cheeses, and spreads. The brand is deeply rooted in Brazilian culinary culture, known for its high-quality standards and innovative packaging designs that often pay homage to its mid-century heritage.

Today, Vigor Alimentos is a major player in the South American food industry. After various changes in ownership throughout its history—including periods under the Bertin Group and J&F Investimentos—the brand was acquired by the Mexican global conglomerate Grupo Lala in 2017. Most production remains focused within Brazil to serve the local market efficiently, utilizing a vast network of regional dairy farmers to ensure freshness and quality across its diverse product portfolio.