LU Mikado Milk Chocolate (Glico Pocky)

Mikado is the European branding for the famous Japanese snack 'Pocky', consisting of a biscuit stick dipped in chocolate. The product is manufactured in Europe through a joint venture between the Japanese company Ezaki Glico and Mondelez International.

Originally invented in Japan in 1966 by Ezaki Glico, the snack was introduced to the European market under the 'Mikado' name to better suit local branding preferences. Within the European Union, the product is marketed under the LU brand, which has a long heritage in France dating back to the late 19th century.

While the intellectual property originates from Japan, the Mikado version found in markets like Germany, France, and the UK is typically produced in French factories. Ownership today is a collaboration where Mondelez International handles the production and distribution in Europe, while Ezaki Glico remains the original creator and global trademark owner.