Freshona Chick Peas

Freshona is a prominent private-label brand exclusively sold at Lidl supermarket chains across Europe. The product range focuses on canned vegetables and legumes, including chick peas, which are processed and packaged through a network of contract manufacturers. Depending on the specific market, these chick peas are typically sourced and canned in countries like Italy, Spain, or Germany.

As a private-label brand, Freshona does not exist as an independent company but is a proprietary trademark of Lidl. The brand was created to provide high-quality pantry staples at affordable prices, competing directly with international name brands. The manufacturing process involves sourcing raw chick peas from global agricultural regions and processing them in facilities that adhere to the rigorous quality standards set by Lidl's supply chain management.

Lidl, the ultimate owner, is a division of the Schwarz Group, a family-owned multinational retail group based in Germany. The Schwarz Group is one of the largest retailers in the world, also owning the Kaufland hypermarket chain. Their ownership ensures that Freshona products stay consistent in quality and distribution across all Lidl retail locations globally.