Elmer's Washable No Run School Glue Gel

Elmer's is perhaps the most iconic brand of glue in the United States, deeply embedded in school and craft culture for decades. The brand traces its origins back to the Borden Company, which originally introduced glue products in the 1940s using casein from milk, symbolized by 'Elmer the Bull,' the husband of Borden’s famous mascot, Elsie the Cow.

Today, Elmer's products are manufactured in multiple locations, including the United States and China, depending on the specific product line and global supply chain requirements. This specific blue gel formula is marketed as a washable, non-toxic solution preferred by teachers for classroom use.

Ownership of the brand has transitioned through major corporate mergers. After being spun off from Borden, Elmer's was eventually acquired by Newell Brands in 2016. Newell Brands, a massive American consumer goods conglomerate, continues to manage the brand as part of its Learning and Development segment, overseeing global distribution and innovation.