Made O'Meter
Discover where a brand or product originates
Eldorado is a well-known Swedish budget brand that has been a staple in Nordic households for decades. Originally launched in 1969 through the UNIL purchasing organization, it was designed to provide consumers with high-quality daily essentials at a significantly lower price point than premium competitors. The brand covers a vast array of categories including food, household cleaning, and personal hygiene products like this moisturizing skin lotion.
Today, Eldorado is the house brand of Axfood AB, one of Sweden's largest food retail groups. While the brand signifies affordability, Axfood maintains strict quality and environmental standards for its private label range. Most of their personal care products are manufactured within Sweden or the broader European Union to ensure supply chain efficiency and adherence to regional safety regulations. The brand remains deeply rooted in the Swedish market, being primarily sold through retail chains like Willys and Hemköp.
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