Rema 1000 Rett i ovnen Chips Salt

Rema 1000's 'Rett i ovnen' (Direct in the Oven) chips are a private-label snack product specific to the Norwegian market. These chips are marketed as a healthier alternative, featuring 30% less fat than traditional potato chips by using a specialized baking process rather than deep-frying.

The brand is owned by the Reitan Retail group, a major Norwegian conglomerate. While the brand is strictly Norwegian, manufacturing for private labels like this often occurs in local production facilities within Norway to maintain supply chain efficiency and cater to local consumer preferences. The Reitan family remains the ultimate owners of the brand, maintaining their headquarters in Trondheim, Norway.