Sun liquid laundry detergent

Sun is a long-standing laundry brand known for providing value-oriented cleaning solutions. Originally a heritage brand in the United States and Europe, it has undergone several ownership changes over the decades, reflecting the shifting landscape of the consumer goods industry. Today, it is primarily associated with the North American market under the ownership of major global chemical and consumer groups.

The product is manufactured in across various facilities in North America and Europe to serve local markets efficiently. While the brand started as a focused detergent line, it has expanded its portfolio to include various formats such as liquid, powder, and unit dose pacs. Its market positioning focuses on delivering powerful stain removal at an accessible price point.

Currently, the Sun brand in North America is owned by Henkel, following their acquisition of the Sun Products Corporation. This transition has integrated the brand into one of the world's leading portfolios of laundry and home care products, benefiting from advanced research and development and a global supply chain network.